No matter how much of a plan you make for yourself, there is always a greater plan in store for you. I’m facing an interesting intersection; it’s not a fork in the road, because it’s all in how you look at it. I believe a lesson that was brought to my attention previously, has come full circle for me to try again. Yes, I’m going to talk about goROGUE. From earlier posts, you’ve read how much I loved creating my community magazine app. Yet, I took on too much; I’ve heard it called “superhero syndrome” – I thought I could do it all. Every project, if not funded through savings, grants or loans, needs to be monetized. I was aware of this. However, I underestimated just how much work I was creating for myself, and I truly did need a team. The need for advertising was very apparent. My guards went up when I realized how much I would be asking of people/businesses; I had no background information for them, in reference to ROI. With a newly launched project, I felt unable to guarantee subscription numbers, I was without data to justify the advertising cost I intended on requesting. Not only that, my vision for the ads were as equally work-intensive as the articles. I needed two of me; three of me to keep being a attentive parent at the same time.
Fast forward to two years later. With my move to Whitecourt, I intended to do the work I was ‘comfortable’ with, confident I could interest clients with. I felt I should stick with doing somewhat traditional work, don’t do anything too crazy, Ellen. But, as kind as many business people are to hear out what my business includes, the phone is not ringing. I believed being the solo commercial photographer in town, with abilities to create marketing materials and social media content really would interest people. And it does; it just needs more time, I need more advertising budget, and I need to build my credibility here. I get that. I’ve spoken before of being someone who goes with their gut, and takes risks. goROGUE came to fruition because I felt compelled to create it, I had a very clear vision. Now, my gut instinct has made me very interested in Impact Video Boards, here in Whitecourt. So I called them up, introduced my services, and stated how I wanted to see my work up on the boards – two simultaneous 16’x8′ LCD screens, located at the busiest intersection in town. You can’t ignore these video boards. By the time we had our next conversation, my thoughts took it a step further – in thinking of what I had to offer, I wondered if they had a dedicated sales rep. “I’ll offer to do sales”, I thought. So I did. And of course, didn’t I take it yet another step further – “What about social media?”, I asked, “I believe that would be added-value for your clients, to be see online with the #Whitecourt hashtag”. These last two intuitive steps are what I believe got me in the door.
So, outdoor digital advertising. Here I am, associated with the digital realm again, and I couldn’t be happier. The steps I have taken over the past few months, i.e.: Toastmasters and the Whitecourt Business Network involvement, are not the steps I thought would bring me to the place that I ‘planned’ to be, yet they are exactly what I needed to work on my weaknesses to turn them into strengths. I’m getting a second chance to learn about selling digital advertising; this time without the time constraints of also creating the content plus publishing within a deadline. I’m developing an Independent Advertising Agent aspect with Exposure. I’m sure some of the folks on the Impact team wonder why I’m as direct as I am, and I will show them goROGUE at some point in the near future. But, it’s because I have, or had, this vision previously, of how I would run such a project. I highly value quality and service. Gratefully, they’re very kind, enthusiastic people, that are ok with my energy and me taking the lead when and where I see necessary. I’m truly blessed!
Be water, my friend.